The platform
Five products on every account. Two more when you want them.
The console you run your mornings from, the day's work and the fleet that does it, the website your renters apply on, the pipeline that gets them signed, and the billing that gets you paid. The two add-ons are bought on the day you want them, and neither is needed to run the other five.
Included / Platform
The rental management platform
Only one thing on this list pays you, and it is a machine sitting in somebody else's house. The console is built around that event, and every screen in it either feeds the event or reports on it.
- Machines, households and placements in one record set, corrected rather than deleted, because the rental history is what you want in a dispute.
- Every placement from the day it starts to the day the machine comes back, with the household, the machine and the rent on one line and the history kept when any of the three changes.
- Agreements rendered from your own template and frozen at signature, so editing the template later cannot rewrite what somebody already signed.
- Your people invited by email as an owner or as staff, with your Stripe account, your domain and the list of who can sign in kept out of staff reach.
Included / Scheduling
Scheduling and asset tracking
A stop that is not attached to a machine is how a van ends up outside a house with nothing to do there. Every job in Launderworks hangs off a real placement, so it arrives with the machine, the household and the address already on it, and where a machine is standing tonight is a fact the schedule already holds.
- Four kinds of visit: deliver, pick up, swap and service, on one calendar in the order you will drive them. You set that order, because five stops arranged by the person who knows the roads beat an optimiser nobody trusts.
- A day first, a window when you are ready to promise one. Putting a job on Thursday does not commit you to an arrival time you have not thought about, and the renter is told the window you chose rather than a guess.
- A renter's service request becomes a stop, not a message somebody has to remember. It arrives attached to the placement it came from, with the machine, the household and the address already on it.
- Missed is not cancelled. A crew that could not get in because nobody was home is a different fact from a job called off, and only one of the two is worth measuring.
- Every machine on your route, and who owns it: bought outright, financed or out on consignment from a shop. Available, placed, in service or retired, on the same rows the placements screen reads, so the fleet list and what is out earning cannot drift apart.
Included / Website
Custom website and email
Renters apply, read your prices, get an answer and sign, all on a domain registered in your name, with mailboxes at the same address and nobody deploying anything. Hosting, traffic and the certificate come with it.
- The pages a renter asks for: apply, pricing, how it works, service area, FAQ, status, and a renter account area for payments and service calls.
- Live availability, so a machine you placed this morning stops being offered this afternoon.
- Words you edit in the console as regions of the page, with no deploy, no build and nobody to email about a typo.
- Email at the same address, so the reply to an enquiry comes from your business rather than from a webmail address with your business in the display name.
- Linked all the way through, not sitting alongside: an application on the site is a lead in your pipeline before you have read it, and the renter who signs there is a customer in your console with a machine against their address.
- Your address, not ours. You point the nameservers at us, and nothing stops you pointing them somewhere else.
Included / CRM
CRM and lead follow-up
Enquiries do not go cold because nobody meant to drop them. They go cold because no single list said who was waiting and how long for. This is that list, from the first click through to the signed agreement.
- Every enquiry captured where it arrived, from the storefront form, the phone or somebody stopping you on the street.
- Stages you can read across a room: new, quoted, agreement sent, won or lost, and a lead gone quiet says how many days quiet.
- Follow-up owed to a named person on a named day, rather than owed to nobody in particular.
- The agreement sent and signed from inside the lead, which is the same move that creates the customer and puts a machine against their address.
Included / Revenue
Revenue management
Rent that arrives without being asked for is the difference between a route and a job. Launderworks raises it on the day, chases a failed card on a schedule you can read back, and stops when chasing has stopped working. Every charge is a direct charge on your own Stripe account, with your name on the renter's statement.
- Autopay as the default, on a card the renter changes themselves from their own account area.
- A failed card chased the day it fails, again on day three and again on day seven, each notice naming the renter and the day the placement suspends.
- Suspension at day fourteen, which bills the renter nothing and takes the machine off your own Launderworks bill at the same time.
- A total you can reproduce by counting rows on the placements screen you already read every morning.
Add-on / Marketing
Digital marketing services
Most rental operators are invisible in the three towns next to the one they live in. Launderworks runs the search, maps and paid advertising for your service area, booked as an add-on rather than hired, and reports it in placed machines rather than in clicks.
- Search and maps: the business profile, the citations and the pages that decide whether you appear in the towns you actually serve.
- Paid search and social, aimed at a service area rather than at a whole state.
- Reporting that ends at a placed machine, not at a click, because the console already knows which applicant signed.
- Two readings of the same renter: what they told you brought them, and what their first link said. No tag manager goes on your pages.
Add-on / Insurance
Business insurance
Your machines are, by design, always in somebody else's house. That is an unusual sentence to put in front of an underwriter, and it is the reason a general small business policy tends to be the wrong shape for a rental route.
- General liability for the work and the people doing it.
- Machines away from your premises, which on a rental route means all of them.
- Commercial auto for the van that moves the machines, and workers compensation for whoever lifts them.
- Quotes come from the carriers. Launderworks is not a broker, takes no part in the contract and underwrites nothing.
Launderworks holds your data. It does not hold your money.
Your renter's payment is a direct charge on your own Stripe account. Your name is on their statement and the balance sits on your payout schedule, because there is no pooled Launderworks balance for it to wait in and nothing anywhere in Launderworks that could move it into one. Your software bill runs the other way, on Launderworks's own account, and never rides on a renter payment.
The other question worth asking of shared software is what keeps one business out of another's records. Here a request cannot name a business at all: the code reads your own membership row and mints the key from that, so there is no field anybody could type another operator's name into.
- The Stripe surface is short
- Accounts, onboarding links, customers, subscriptions, checkout sessions, billing portal sessions, invoice items and invoices. There is no transfers call and no payouts call to audit, because neither is in the tree.
- A route cannot name a business
- The data layer refuses a plain identifier. It takes a handle minted only inside the shared library, only from a row that already exists, so a value read out of a request body cannot reach another operator's records even by accident.
- The address stays yours
- Your storefront runs on a domain registered in your name at your own registrar. You point its nameservers at us, and nothing stops you pointing them elsewhere.
- Nothing you did not buy is running
- No dependency list, no lockfile and no build step. The supply chain is the code in the repository.
Get started
See it against your own fleet.
Set the business up yourself. There is nothing to book and nobody to get past. Or tell us how many machines you have out, and the reply comes back with the number for a fleet that size.